logo designing

So for the past 5 months of my working experience at Duo Thoughts, i have come up with some designs for my job. but one of the hardest job that i had to do was a logo. if you think about it, logo? naaaah, its not that hard. just find a nice typeface, give a nice colour, put some icons on it then we're good to go. but no, its not. for those who is not in designing line, well its hard as fuck! :) (mind my language) a logo is an identity. something that people will see for a long time to represent a company or parties. yes, you can change the logo anytime but c'mon. are you willing to spend another rm1/2 mil just for another re-branding? okay so there is alot to consider about A LOGO, people's point of view, is it readable from a distance or not, attractive colours?, oh and the hardest is putting on sensitive icons that will give buyers different perception on its product. as silly as it may sound, putting a star on a logo could give the wrong ideas too. if you put 3 stars in a logo, people will think "omg, 3 stars je? euw takde class laa". but if you put 5 stars on the logo, it will give another message too, "5 stars=paling top punyaaa. comfirm mahal! ish tamau beli lah!". so what do you do? to avoid this, dont use any stars at all! and yes i got that from the experience of kena question so much about just a star on a logo by my boss.

here's some specification on what they wanted on their logo:

Rosy: produce biscuits products. Rosy is actually a short name for Rosyam Nor (which is my chairman of my current agency)

logo specifications :

• modern
• has that malaysian flavour/feeling
• something like munchy's logo
• something to those EQ mag, macho kind of feel to represent Rosyam.

okay imma stop blabbing, lets see what you guys think about my logo.

above: the logos that i came up with on my first try. and aaaaall got rejected. why? because they dont want to see the idea of the wheat so much because Rosy is a mother company of all the products the come up with. ex: Kraft or Munchys. i also tried something edgy, modern kind of look. and i got rejected again. at this point, i was out of idea and clueless. branding was never easy.

above: on my second trial. notice how i use the star? notice how i use the icon of the chef's hat? well my boss thinks it looks so much like Gardenia's (bread) logo. does it? he thinks i went and copy other people's identity and i did not. its a universal symbol for food products. but okay, boss. whatever you say :( none of the above was accepted by my boss. so i was down for a day and just give up. thank god, my senior graphic designer gave me another job on that day. so i got to do something way way better and not so stressful.

what do ya think?

.......

after filtering all of the logo choices, we came up with this logo (above). this logo was done by my senior. and what do you think? i mean, at first it was just a logo with the typeface. later on, Rosyam Nor came and i had to do the changes for the logo. they wanted to add stars and the stamp border to the logo. eventhough we have consulted them to avoid of stars usage on a logo because of the reasons that i have stated just now they still want the star. i mean, its predictable. ever see power root's logo? which is Rosyam's company too. they also apply stars on power root's logo. but tkpe lah. whats done is done.

any views? come share! :)